Learning & Growing! Mediajuice & Me

It's been awhile since my last post, and there's ALOT to update you all on.  I've been a busy bee with lots of fun Mediajuice client work as well as my film and television projects the past couple of years.  Mediajuice's newest client, Mouser Electronics has offered some exciting projects and working with Grant Imahara (their new corporate spokesman) has been alot of fun.

My 1st feature film 'Video Games: The Movie' also finally hit theaters and was the culmination of almost 4 years of work. It's now on Itunes, Netflix and Amazon so if you haven't had a chance yet, please check it out and let me know what you think!  It was a labor of love, sweat and tears but extremely fulfilling to finally see it come to life in front of an audience.

A fan favorite clip from 'Video Games: The Movie' 

After a much needed vacation (Disneyland with my family!) I had the great fortune of meeting a group of investors from my home town area of Lubbock, TX.  They were interested in my film career and what my next project would be, so I pitched my original series covering the games industry 'Unlocked: The World Of Games, Revealed'  Long story short, I got independent funding to make my series, which was an amazing thrill!  (thnx Brett)  Many were surprised that I decided to dive straight back into another gaming doc series after spending years on the subject with my 1st film, which is understandable. The best explanation I can give is that if video games and the games industry were a "conversation", 'Video Games: The Movie' didn't allow me to say everything I wanted.  I'm pleased with the film, but it was always meant as a high level look at the medium, history and culture of gaming, not an exhaustive deep dive, which is what (fingers crossed) Unlocked will be.  Plus we've got celebrities hosting and learning about video games, so it's that much more exciting! What's not to like?!  :)

Our 8 hosts for 'Unlocked'!

Between 'Video Games: The Movie' and 'Unlocked' I've learned alot about filmmaking the past 5 years, but I've learned even more about myself.  Learning a new craft 'as I'm doing it' is a combination of excitement, terror and exhilaration that I have a hard time describing.  Don't get me wrong, I think studying the masters and learning from what they've done well is essential, which I've done for years, but I think you can only learn so much until 'doing' becomes a must.  I talk about this in my TED talk from 2015 as well, which was also a real thrill to be a part of.  I've had alot of experience shooting and producing commercials for my agency Mediajuice the past 12 years, but weaving a documentary narrative together is an entirely different beast.  Crafting a :30 or :60 second TV spot vs. a 90 minute film or a 40 minute Television Episode requires entirely different creative disciplines and approaches, but I love the diversity and challenge of both. Really I do. Variety is the spice of life, right!?

Bottom line, I love my work and I feel blessed to be where I'm at and doing what I'm doing.  Yes it's taken hard work to get here, but no way I'd be here without the support of my friends, my Mediajuice team, my family and my faith.  There will always be new challenges, stresses and hills to climb but I embrace them daily with positivity and courage, as we all should.

Onward!

Jeremy
 

Capcom!

Capcom has always been one of our favorite clients.  They value good creative, they are fair and understand what it takes to craft the right message.  The past few months we have been working closely with Capcom on a number of projects. In June Capcom released a trailer the Mediajuice team crafted together for the 25th Anniversary of Street Fighter.  We collaborated with the Capcom creative team on the look they wanted for the motion graphics and the overall messaging.  In the end the nostalgic Street Fighter music combined with the original motion graphics, custom edit and sound design by Mediajuice all came together to make a high impact trailer.  Take a look here:

Next we started production on Capcom's video needs for the E3 Convention in June.  Capcom had a list of titles they were promoting at the show and needed a high impact Show Reel to showcase them in a concise and energetic manner. Capcom asked for a series of animated step and repeat graphics that would act as seamless transitions from title to title during the sizzle.  The Mediajuice team put together a custom animated motion graphic for each title (Resident Evil 6, Street Fighter x Tekken, Lost Planet 3 & Devil May Cry) which was used in multiple ways. The final show reel turned out great and Capcom was pleased.  Take a look at the final product here below:

That's it for now!  Thanks for reading and watching and be sure to stay tuned for more updates from me and the Mediajuice team.

-Jeremy

P.S. - Curious about what our last 2011 Capcom project was?  It was a shoot & edit for Street Fighter x Tekken at NY Comic Con. Check it out below.

The Client

 "Anyone who doesn't take truth seriously in small matters cannot be trusted in large ones either."

                                  --Albert Einstein                                                            Client Service.

What do those 2 words mean for an ad agency?  The term has become relative to the point I feel it's lost it's true meaning. Whether your client is big or small the real job is to always serve the client, right?  How do we do this? What does it mean? In my experience it always comes down to 3 things:

     1. Integrity
     2. Being good at what you do
     3. Reliability

From East coast to west, no matter the size of the client they all have 1 thing in common - they all value great work, on time with integrity. There's no substitute for any of these, ever. Not a flashy website, a great pitch, a big staff or even a "value proposition". You have to be real and good and reliable at what you do. No excuses.

Anyone with any advertising business savvy would agree with everything I've said so far. That's not the point. Here's the rub --- Price. Your only truly good at what you do if you can do it with excellence, on time and at a fair price. Anyone can charge sky high prices and deliver good creative, on time. That's just playing the odds. More people, more money, more ideas, more pitches, more business. It's not about economies of scale in this business. It can't be. For a creative agency that model spirals into apathy, every time...or if it succeeds it does so on guesses and "big wins" every so often to stay afloat. All the smaller wins really become losses.

Here's the bottom line - Client Service. It's a real thing that real agencies still do. When you recognize it and reward it. It will only reward you back.

That's my two cents for today.  Thanks for reading.

best,
Jeremy


Jeremy Snead
Creative Director
Mediajuice Studios
jeremy@mediajuicestudios.com
817-501-7103 - cell
www.mediajuicestudios.com

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